Social Media Savvy: Choosing the Right Platforms for Your Brand

In today’s digital landscape, social media is a pivotal tool for connecting with customers. Our "Social Media Savvy" class is designed to guide businesses through the maze of social media platforms, helping you identify which ones align best with your brand and audience. Understanding your brand and customers is just the beginning. This course takes you a step further, offering an in-depth look at the most popular social media platforms, including Facebook, Instagram, X, LinkedIn, TikTok and more. We’ll break down the demographics and user behavior on each platform, providing insights into where your potential customers spend their time and how they engage with content. Learn how to leverage the features of each platform to communicate your brand’s message to create meaningful engagement, and build lasting relationships with your audience. We’ll share strategies for content creation, posting schedules, and community interaction tailored to each platform's nuances.